Ok, so here’s the deal, something’s really bitten my goat today. You’ve probably read in the news that the advertising agency for Wink Bingo has unintentionally landed its sponsors in hot water - their latest ad being banned by the ASA - the Advertising Standards Authority.
You might think that the advert must have been pretty racy, raunchy, offensive, aimed at minors, or something of that order to have offended the stuffy bigwigs of the ASA. But check this out - the ad shows a nurse in the maternity ward, she’s celebrating her bingo jackpot win at Wink Bingo - you can see her laptop on her trolley, and in the background is a woman giving birth. The catchphrase is: “Find the appropriate moment…”
So somebody please tell me what’s wrong with that, or am I the only one with a sense of humour here? The ASA says that it’s inappropriate (funny choice of word when you read the catchphrase) as it means that a professional health-care worker is ignoring the poor woman suffering in labor because she’s just hit the jackpot at Wink Bingo.
It’s so obviously a joke that their decision to ban this ad isn’t funny. The UK is becoming so flipping PC it’s ridiculous. The advert doesn’t show sexy young things winning the jackpot, nor does it promote Wink Bingo to underage kids (unless you count the unborn baby), nor does it use bad language, so does that mean it’s offensive?
We all know that bingo players and online bingo players alike are mostly women, though it’s becoming much more popular with the menfolk too. So here’s my question - what’s the big deal with this? I think the point of the advertisment is simply to show that anyone can win the bingo jackpots at Wink Bingo at anytime. Simple as that. And I for one do not find that offensive in any way!
Written by Bingo Lady
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