Over the last 6 months or so I’ve noticed a distinct trend in the marketing policies of various online bingo halls that is taking them away from celebrity endorsements. We’ve seen Foxy Bingo can its association with Katie Price, Sharon Osbourne no longer fronts Mecca Bingo and Kerry Katona’s ongoing real life troubles has seen her online bingo profile diminished.
There is now a debate amongst online bingo games operators as to the benefits of shelling out for a celebrity endorsement and, as things get tough in the real economy, some are content to simply market their services via more traditional service to customer models.
However, in the world of TV bingo celebrities such as Greg Scott, Jim Bowen and comedians Cannon and Ball have been signed up as presenters in the upcoming Celebrity TV Bingo program that will air daily on Sky Channel 847 in the UK as part of the www.bingos.com brand.
It will be interesting to see how this develops and if celebrity power will attract a significant proportion of the free online bingo playing market. It will be even more interesting to see if celebrities really know their bingo.
Written by Bingo Lady
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