Investing in online bingo proving a winning strategy for 888.com

The dramatic decrease in 888.com’s profit over 2007 is yet more evidence that the Unlawful Internet Gambling Enforcement Act (UIGEA) has proved very damaging to the online bingo games industry. To its credit, 888.com went on to invest in online bingo halls in the UK as it withdrew from the US market to avoid possible prosecution by US authorities. Despite the company losing nearly 55% of its sales due to the loss of the US market, 888 believes it can look forward to a bright future. “2007 was a year of transformation,'’ Chief Executive Officer Gigi Levy said in a statement after the company released its 2007 results. “With many strategic initiatives now underway, we see a bright future.'’ I would say that a major contributing factor to 888’s optimism is its continued investment in bingo online and in the belief that the amount of people who play bingo online will grow. Online bingo is still one of the fastest growing niches in online gaming and with the growth in the Scandinavian markets assured it’s a pretty safe bet that companies that follow a bingo investment model will do well.

Written by Bingo Lady