There is no doubt that we are seeing increasing amounts of bingo adverts appearing on UK television screens. With the relaxing of advertising rules allowing gambling to be promoted on TV, it was inevitable that the fastest growing niche in online gaming, online bingo, would take to the airwaves to promote its message.
It actually goes all the way back to Think Bingo’s original online bingo ad in September of 2005 – ancient history now! Since then we’ve seen the likes of Jackpotjoy advertise its ‘The Price is Right’ game followed by efforts from the Sun newspaper to use TV to promote its bingo site.
For those of us who play online bingo via a trip down Bingo Street, the Foxy Bingo advert is probably the most memorable of the bingo online related TV commercials. Remember how the site’s mascot ‘Foxy’ leading a crowd of people down a street as a few famous bingo calls are made, complete with two fat ladies (88), a knock on the door (number four) and two little ducks (22).
Then there’s the celebrity factor appearing on TV with online bingo halls. Vic Reeves’ made an appearance in 888 Ladies bingo’s TV commercial. He is seen gettingup in drag complete with a pink wig and pint of beer to play bingo online.
What this all points to is that the online bingo industry is positively humming. The cost of placing a TV ad is not insignificant, and only an industry on the move can contemplate such promotions. Is online bingo taking over TV? Maybe it will be the next big thing after the reality TV trend has finally done its dash.
Written by Bingo Lady
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