02 April 2008

A way to piggyback into the Asian market

I recently read an interesting interview with new Cryptologic head honcho Brian Hadfield which he gave to Ireland’s Tribune and found it a very good indication of where the online gaming industry is heading in this post-UIGEA world. (you can read a summary of the interview in Bingo Street’s online bingo news section today)

Cryptologic’s software is used by a number of online bingo halls in the UK and the company is now expanding its reach into the Asian mahjong market in line with its strategy of going global to compensate for the loss of the US market.

Watching Cryptologic is a good indication for online bingo games operators to see how the developing Asian market fares and if there will eventually be a bingo online market of any note to take advantage of. My guess is that as long as the US continues to pursue its damaging UIGEA policies, forward thinking online gaming companies will continue to probe other, more friendly markets. Those operating free online bingo games using Cryptologic-based software may have the chance to piggyback on Cryptologic’s expansion into these exciting and exotic new markets.

Written by Bingo Lady

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