Swedish online gaming company Entraction has signed Scandinavian software provider NYX Interactive to provide its online bingo products for its launch of its new Spring offerings.
Entraction says its move into online bingo games complements its existing operations by bringing in a new target market attracted to games of luck. Free online bingo has gained in popularity in the Scandinavian market, particularly with female online bingo players. A number of established Scandinavian gaming companies have identified bingo online as a growth industry worth investing in.
Peter Astrom, Entraction’s CEO, claims online bingo completes the company's product range along with poker, sports betting and casino action.
Staffan Lindgren, CEO at NYX Interactive says the deal with Entraction is important to the global ambitions of his company. NYX Interactive online bingo product incorporates a user friendly chat function designed to enhance the experience of those that play online bingo.
Written by Bingo Lady
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