ATE Online is reporting that Bingo Street favourite Foxy Bingo will not to be renewing its association with UK glamour model Katie Price. Foxy Bingo has said its decision is due to a change in its marketing strategy.
Despite calling Ms Price the "perfect professional" during their association with her, Foxy Bingo is moving away from celebrity endorsements.
"The idea was to bring a bit of extra life to the online bingo space and shake it up with a fresh exciting personality," Simon Collins, commercial director at Foxy's parent company Cashcade said. "Katie was brilliant in that role, garnering plenty of press coverage."
He continued: “She proved a fantastic building block for Foxy, helping shift perceptions of the brand and the image of bingo into the mainstream, creating a more youthful image."
The Foxy character will now be the main focus of the site’s promotional material. Foxy Bingo has been a perennial favourite amongst UK online bingo players and ranks as one of the top online bingo halls at Bingo Street.
Written by Bingo Lady
Posts
No comments:
Post a Comment