The bidding action surrounding Canadian online bingo software developer Parlay Entertainment is starting to resemble a saga with the number of bidders yo-yoing on a daily basis it seems.
Media reports have tracked offers first from Chartwell Technology which eventually collapsed with the emergence of UIGEA, and then a more recent offer from PEIC Acquisitions for C$12.3 million. That offer came under pressure from rival bidders when it failed to complete the deal by its deadline. At one time, and including PEIC, there were three bidders in the action, but now that figure is down to two.
Rumours have it that the other bidder along with PEIC is UK gaming giant Ladbrokes. However, Ladbrokes, which also runs its own online bingo games operation, is remaining tight lipped about the speculation. It may be that Parlay’s US connections are causing pause for thought at Ladbrokes given the legal hassles stalking the free online bingo market in the wake of UIGEA.
Written by Bingo Lady
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